Audience Research

Sports Junkies
Into sport, inter-racial, mixed gender
Snowboarding, football, basketball, athletics
Nike, Adidas, durable clothes
Don't use internet much or go to cinema but they do watch TV and listen to radio
Watch SkySports, BBC Sports, shop in JD Sports

These people would be a mixture of gender and race. Their life revolves around the sports that they participate in and enjoy. Whether this sport is an extreme sport such as BMX or whether it is a common team sport such as Football, this group of people strive to be the best they can.
They would be into purposeful, durable clothing such as Nike and Adidas so they can wear it when doing their sport without it being damaged. They don't use much internet or go to the cinema often. This is because they prefer to be out doing something hands on and sporty. They tend to read quite a lot of magazines. They would be more interested in articles talking about other peoples success and achievements as it would inspire them to do the same.
To satisfy this group when designing my magazine it is important that I can relate an article to a sporting success.

Townies
core of british population, mainstream
can be used to describe disruptive groups, drinkers - closer to chavs
adidas, nike, mainstream clothing
watch a lot of tv, radio, internet, cinema, don't read newspapers, read a few magazines

The large amount of this group will be male. They are more concerned about fitting in with the majority of the population than standing out from the crowd for being induvidual or a trend setter. They would be into any mainstream clothing brands such as Adidas or Nike long with any other clothes which are in fasion at the time.
A Townie could also being a word to describe a person or a group of people who are disruptive and cause trouble, whether it be drinking or could be related to boy racing. This would be their way of making themselves stand out from the crowd.
This group of people tend to watch a lot of TV and listen to a lot of radio. This would mean that they are up to date with all of the popular TV programmes and most current popular music. They also go to the cinema quite often.  They tend not to read many Newspapers but do read quite a lot of magazines.
The fact that they read a lot of magazines and like to stay up to date with all the most popular music and TV means that they would be a very good target market for my magazine. They like a very broad amount of things and will follow the crowd. This means that if they see people buying my magazine they will do the same meaning sales of my magazine would be high. To satisfy this group of people it is important that in my magazine I include names of artists that they would recognise because they are not bothered about hearing about new 'indie' artists.