Wednesday, 30 January 2013

Media Institution Research



Bauer Media group is a German multinational company who currently operate in 15 different countries.

They currently circulate an estimated 38 million magazines a week

It currently owns magazines such as, Kerrang, FHM, Q, MOJO, as well as the rights to music channel '4Music'

Bauer don't publish all their magazines as frequently as eachother. For example Kerrang is published weekly whereas FHM is published once every month.

I feel that this publisher would be right for my magaizine as they already have knowledge of the age group that I would be targeting with my magazine. They produce various very successful magainzes so this shows that they have a good knowledge of the market and are a trusted publisher. This would help me to gain sales on my magazine as new customers would recognise quality because of the publishers name.



1 comment:

  1. Is this the publisher your magazine intends to use? If so, why? Where will your magazine fit in this publisher's market?

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